Raihan Syihab R, Ridanasti E. The Effect of Viral Marketing and E-Service Quality on Consumer Buying Interest in Disney+ Hotstar Services. JISS [Internet]. 2024 May 1 [cited 2026 Apr. 18];5(04):842-58. Available from: http://jiss.publikasiindonesia.id.solusipublish.com/index.php/jiss/article/view/1029