NUGRAHA, Yudi; THREEZARDI, Ricki; DWIRAHMAWATI, Retno; HEIKAL, Jerry. The Effect of Implementing the 8p Digital Marketing Strategy on Purchase Intention for Bvlgari Luxury Perfumes: A Binary Logistic Regression Analysis. Jurnal Indonesia Sosial Sains, [S. l.], v. 6, n. 8, p. 2615–2626, 2025. DOI: 10.59141/jiss.v6i8.1836. Disponível em: http://jiss.publikasiindonesia.id.solusipublish.com/index.php/jiss/article/view/1836. Acesso em: 18 apr. 2026.